A comedian once joked, “Why are adults always asking children, ‘what do you want to be when you grow up?’ It’s because they are looking for ideas.” I AM 4 Kids takes the proven principles used by the world’s most successful people and puts them in terms that kids understand so they can apply them now and start building the habits that will help them throughout their lives.

Children have a natural drive to feel that they belong and to be accepted as a valuable member of a group. Its human nature for people of any age (but especially kids) to gravitate to like minded people. Since most people have never given any thought to the subject of who they are, they are more likely to be swayed by the forces of gangs or cliques when the opportunity presents itself. I AM 4 Kids provides children the opportunity to decide for themselves at a crucial age “who they are”. It starts them on the path to success in whatever they choose – while stressing the importance of continuous learning. As more children go through I AM 4 Kids, school will become the “new cool.”